BS Fashion Marketing & Merchandising
The Fashion Marketing & Merchandising program has been designed for students looking to pursue a career in fashion marketing and lifestyle industries. The academic theories underpin the outcomes of the coursework while providing a firm understanding of the importance of global marketing principles and strategies along with the up-to-date knowledge and practical skills required for a successful career in the industry.
45 % marks in Intermediate or equivalent
- Course Duration: 4 Years
- Total Credit Hours: 133
- Semester: 8
Semester 1
| Course | Credit Hours |
|---|---|
| Design Studio - VI | 8 |
| Physical Environmental Studies | 2 |
| Interior Design | 3 |
| History of Architecture - III | 2 |
| Archipreneurship | 3 |
| Total | 18 |
Semester 2
| Course | Credit Hours |
|---|---|
| Design Studio - VII | 8 |
| Urban Design - I | 2 |
| Biult Heritage and Conservation | 3 |
| Research Methodology & Report Writing | 2 |
| Architectural Presentation Techniques - I | 3 |
| Total | 18 |
Semester 3
| Course | Credit Hours |
|---|---|
| Design Studio - VIII | 8 |
| Urban Design - II | 2 |
| Building Services - II | 3 |
| Cost & Estimation | 2 |
| Sustainable Cities and Communities | 3 |
| Total | 18 |
Semester 4
| Course | Credit Hours |
|---|---|
| Thesis Design - I | 8 |
| Architectural Presentation Techniques-II | 4 |
| Project Management | 3 |
| Total | 17 |
Semester 5
| Course | Credit Hours |
|---|---|
| Thesis Design - II | 12 |
| Professional Practice | 3 |
| Total | 15 |
Semester 6
| Course | Credit Hours |
|---|---|
| Qualitative Research Methods | 3 |
| Seminar in Library & Information Sciences | 3 |
| Marketing of Library and Information Services | 3 |
| Computer Applications in Library & Information Sciences | 3 |
| Total | 12 |
Semester 7
| Course | Credit Hours |
|---|---|
| Theoretical Foundation of Library Sciences | 3 |
| Theoretical Foundation of Information Sciences | 3 |
| Development of Library & Information Sciences in Pakistan | 3 |
| Quantitative Research Methods | 3 |
| Total | 12 |
Semester 8
| Course | Credit Hours |
|---|---|
| Dissertation | 6 |
| Total | 6 |
To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate
